COMPANY
ABH Roofing
OVERVIEW
Led a digital brand refresh and website redesign for ABH Roofing, a family-owned contractor serving residential and commercial clients. The objective was to strengthen credibility, improve user experience, and increase inbound lead generation through a more strategic digital presence.
The approach focused on simplifying the user journey, clarifying service offerings, and reinforcing trust through a clean, modern visual system. A structured layout and intuitive navigation were developed to guide users toward key conversion points, including quote requests and service inquiries. Messaging and visual hierarchy were refined to highlight core services such as roof repair, replacement, and maintenance while maintaining a professional and approachable tone.
The redesigned experience positions ABH Roofing as a reliable, high-quality provider while creating a more effective platform for customer acquisition.
HIGHLIGHTS
Website Redesign
UX/UI Design
Digital Brand Refresh
Conversion-Focused Layout Strategy
Service-Based Information Architecture
OVERVIEW
Website redesign and digital brand refresh for a family-owned roofing company serving residential and commercial clients. The project focused on improving usabilit
DIGITAL ADVERTISING EXTENSION
Extended the brand system into paid social campaigns, designing targeted Facebook and Instagram ad creatives to support local lead generation efforts. Focused on clear messaging, strong calls-to-action, and consistent visual identity to ensure alignment between ad experience and website conversion flow.
Client
ABH ROOFING
