BRAND

Boost Protein

OVERVIEW

With no reliance on imagery or illustrative elements, the identity system uses bold, expressive type as the primary visual language to communicate strength, resilience, and momentum. Through scale, weight, hierarchy, and dynamic composition, the typography itself becomes the persuasive force—positioning the product as an essential daily boost for overcoming everyday obstacles. This project highlights my ability to use type not just as text, but as a powerful branding tool and visual communicator.

HIGHLIGHTS

Logotype Design, Packaging System, Typography-Driven Branding